The Verge posted an article on How Gatorade turned water into the enemy of performance:
After following a link sent to a food policy listserv, Huehnergarth stumbled upon a video describing the strategy behind an award-winning mobile app game from Gatorade — called Bolt! — that featured Gatorade-sponsored sprinter Usain Bolt racing through a series of challenges and roadblocks to accumulate points. The game was initially released in 2012, and then updated in April of last year. In that update (which is no longer available in the iTunes store) Bolt needs to pick up Gatorade to supercharge his performance and avoid droplets of water that slow him down.
What are your thoughts?