It all makes sense now why a McDonald’s happy meal is tucked inside a cute little red box with a giant golden smiley face looking back at you. A study suggests that food packaging is as important as a brand name:

A University of Calgary study suggests wrapping food up in a pretty package is as likely to influence a child’s food choice as a brand name like McDonald’s. The Stanford study found that preschoolers thought foods wrapped in a McDonald’s wrapper tasted better than the identical food presented in a plain wrapper. Children in the study even preferred the taste of carrots wrapped in McDonald’s wrapping.

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